Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange ofuser-generated content.
EXAMPLES :
- Facebook is an online social networking service, whose name stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other.
- Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140characters, known as "tweets".
- Keek is a free online social networking service that allows its users to upload video status updates, which are called "keeks". Users can post keeks to the keek website using a webcam or via the Keek mobile apps for iPhone, Android, BlackBerry, or Windows Phone.
- YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos.
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